OBJECTIVE: myspace and Hammer Films approached STM to create an ARG / social entertainment experience around their original series / film BEYOND THE RAVE.
We created a storyworld that extended the original series and designed an 11 week gaming experience called Humans vs. Vampires. The BTR social entertainment experience was designed with multiple layers of interactivity. This approach allowed for passive viewing or playing. But for those who wanted to go deeper, each BTR webisode contained hidden clues which lead players to profiles and other locations on myspace. Viewers / players utilized the information on these pages to solve challenges presented through the BTR experience.
What people are saying:
Hammer Horror Goes ‘Beyond’ the Screen
